[ Process / 03 ]

Ten weeks,
start to launch.

01

Wk 1

Discovery

We spend a week listening. Interviews with your team, competitor teardown, analytics review, a written strategy doc.

Deliverable

Written strategy · 8–12 pages

02

Wk 2–3

Direction

Two visual routes, each with a written point of view. You pick one. We refine. No mood-board dumps, no watered-down averages.

Deliverable

Two directions in Figma

03

Wk 3–6

Design

High-fidelity design of every page and state, iterated in a shared Figma file with weekly reviews. You watch it happen.

Deliverable

Full design system

04

Wk 6–9

Build

Hand-coded in React & TanStack Start. Tuned for 95+ Lighthouse. Every animation prefers-reduced-motion aware.

Deliverable

Production codebase

05

Wk 9–10 +30d

Launch & care

SEO checklist, analytics, CMS training, DNS. Then a 30-day support window for the polish only launch reveals.

Deliverable

Live site + 30d support

§ 04 / Principles

Four rules we don't bend.

P—01

Small teams beat large ones.

You get the principal, the writer, and the engineer — the same three humans, start to finish.

P—02

Design is a decision, not a menu.

We show two directions and defend one. If the client picks the other, we defend that. Averages produce nothing memorable.

P—03

Ship it fast, then get it right.

First version live in six weeks. Then we polish for four more. Momentum is a feature.

P—04

Never delegate the craft.

No junior work slipped past under a senior name. What you approve is what you get.

Ready to see if we're a fit?

Book a discovery call →